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Roger C. Parker

Looking Good in Print, Fifth Edition

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ISBN: 1932111824
Издательство: Paraglyph
Год издания: 2003
Страниц: 320
Amazon.comThis book is an excellent choice for anyone aspiring to become a successful desktop-publishing professional. In fact, it's the guide, long respected in the desktop-publishing community, and this fourth edition has more examples of good and bad designs than ever. Parker and Berry first discuss essential design concepts such as relevance, proportion, consistency, contrast, restraint, and attention to detail. Next the authors teach you about basic tools for organizing layouts: grids, columns, gutters, headlines, kickers, captions, bullet lists, and pull quotes, to name a few. They delve into the intricacies of typography and font families, highlighting such concepts as type size, alignment, and leading and kerning. Next you learn about the use of white space and about rulers and accents such as borders, boxes, drop shadows, and bleeds. The authors discuss illustrations, clip art, backgrounds, charts, diagrams, tables, and maps and advise you on positioning those...