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Ani Phyo

Return on Design: Smarter Web Design That Works

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ISBN: 0201756072, 5-9579-0010-9
Издательство: Pearson Education
If you don?t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can?t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works . In these pages, the focus is on the information design essentials that can determine a Web site?s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less...