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ISBN: 1576600734, 9781576600733Издательство: Bloomberg Press
Год издания: 1999
"Clicking Through" opens up cyberspace opportunities for entrepreneurs in a practical, how-to guide. The Internet presents a new universe of opportunities for businesses of every size, but the upside *and* the risk is magnified for smaller companies--because they have more at stake. Most big businesses have armies of experts maneuvering the logistics of high-tech Web sites, Internet distribution, and marketing initiatives. In the meantime, smaller companies are still trying to decide whether to take the plunge--unsure how to go about it. In "Clicking Through," Jonathan Ezor, an expert at optimizing Internet business, coaches small business owners and managers for online success. This book goes far beyond the basics. It is the ultimate practical resource for entrepreneurs who are ready to expand and profit from the Internet revolution--without falling victim to potential pitfalls or legal liability. "Clicking Through" offers clear guidance on how to develop an overall Internet...