The Wired Sales Professional
Richard Clements, Robert Luebke, Michael Williams, Daniel Lin, Mary BustraanISBN: 0967373905;
An important e-commerce tool, the Wired Sales Professional is the result of a year-long study of what makes for effective sales on the internet. The storefront model was found to be ineffective. Instead, companies should conduct e-commerece looking more at translating traditional sales and marketing tools to the unique needs and audience of the internet.
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