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ISBN: 0470859083, 9780470859087Издательство: John Wiley & Sons
i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by whichthe technology has spread over Japan. In Japan, the number of i-mode users is close to a sensational 13 million. This means that 100f Japan’s total population are using i- mode after not even 2 years of its existence. As a progressionfrom his first book i-mode Strategy the author describes how i-mode has evolved. He focuses on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode,...