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ISBN: 0749442964, 966-415-006-1Издательство: Kogan Page
Год издания: 2005
Book DescriptionFirst announced as Mobile World * From the author of the seminal business bestseller, The Nokia Revolution * Exclusive first-hand interviews with the masters of the mobile universe * A riveting, fast-paced global tour of one of the world?s most exciting industries * The most thorough exploration of the mobile business ever to be published * Of interest to industry professionals: service providers, software developers, marketers and advertisers as well as a general business and marketing audience, and students of marketing, media and the new economy. As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries -- the Internet and mobile communications -- are converging. But this is just the beginning. As the third industry "consumer electronics" and the fourth "media and entertainment" join in, changes in consumer markets are inevitable, as evidenced by the explosive...