Collaborative Communities: Partnering for Profit in the Networked Economy
Jeffrey C. Shuman, Janice Twombly, David RottenbergISBN: 0793144353;
Collaborative Communities: Partnering for Profit in the Networked Economy challenges your most deeply held assumptions about how to build a profitable business. It is the first and only book to show how to organize your business around customers in collaboration with business partners and suppliers. Business is going through a revolution and companies and industries as we know them are ceasing to exist. Regardless of how long you?ve been in business, no matter how many customers you have, or your company?s revenues and profits, you must embrace the Collaborative Community? as the business pattern for achieving success in the networked economy. Business is quickly becoming defined by the choices the individual customer wants businesses to make available to him or her, not what a business chooses to make available. Customers are increasingly expecting to collaborate in the development of personalized goods, services, and information. The problem, quite simply, is...
- OZON.ru 14754