Retail Desire: Design, Display And Visual Merchandising

Book DescriptionRetail Desire is a detailed look at exactly what goes in to making the perfect retail environment from space planning and interior design, right through to visual merchandising. Along the way it looks at everything from materials and lighting to retail brand stratification on the high street, via myriad international case studies. It offers essential insights into the process and practice of the persuasive art of creating desire and is an essential read for retailers, retail designers, visual merchandisers and any other professionals involved in retail design.