Profile : Pentagram DesignISBN: 0714843776;
Amazon.comCorporate design may often look as though it were created by a machine, or a committee. But the most memorable and beautiful consumer products, packaging, and environments are the work of individuals with high standards and a unique vision. Profile Pentagram Design focuses on the personalities of the 19 partners who run the world-famous firm based in London, Berlin, New York, San Francisco, and Austin, Texas. Lively essays by 19 writers, including radio host Kurt Andersen, novelist LouisBegley, and author Alain de Botton, humanize the firm's serenely iconic status. Each partner's approach involves a personal blend of intuition and analysis. Kit Hinrichs, who has worked for companies from Crocker Bank to Dryer's Ice Cream, says he creates "time bridges" in his work with treasured objects from his suburban California youth, including Boy Scout merit badges, Popular Mechanics magazines, and an edition of the Bible in which key passages were printed in red type....
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