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ISBN: 0131776827Издательство: Prentice Hall
Год издания: 2005
The new edition of "Fashion Retailing: A Multi-Channel Approach" has been virtually rewritten to bring fashion retailing up to date. This edition has been significantly expanded to include the off-site ventures that are making important inroads into the retail arena. Additional chapters such as The Emergence of Off-Site Retailing, Purchasing in Domestic and Off-Shore Markets, The Development of Private Labels and Brands, and Ethics and the Industry make this the most complete writing on the exciting field of fashion retailing. Also included with the text is a DVD that gives the reader a firsthand look at the fashion retail market. It includes coverage of the industry and commentaries from important leaders in the field.