Re-Orienting Fashion : The Globalization of Asian Dress (Dress, Body, Culture)ISBN: 1859735398;
Book Description When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West. The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an...
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