Обложка книги The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

ISBN: 0749438983;
Издательство: Kogan Page Ltd

Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates