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Safety and Security in Tourism: Relationships, Management, and Marketing (Journal of Travel & Tourism Marketing Monographic Separates)

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· OZON.ru 20716р. [Проверить наличие]
ISBN: 0789019167
Издательство: Haworth Hospitality Press
Год издания: 2003
Book DescriptionHow will the travel and tourism industry respond to the terrorist attacks on America? The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges. In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions. Safety and Security in Tourism: Relationships,...