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Stephen Page

Tourism Management : Managing for Change

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· OZON.ru 3568р. [Проверить наличие]
ISBN: 0750657529
Издательство: Butterworth-Heinemann
Год издания: 2003
Book Description Tourism Management: managing change covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation,government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within an HND / degree level course. Global examples are used, and the companion website contains further resources, including questions to link the case study to the discussion in the text and sample chapters from related texts. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and...