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Glencoe Marketing Series : Hospitality & Tourism, Student Edition (Glencoe Marketing)

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ISBN: 0078682967
Издательство: Glencoe/McGraw-Hill
Год издания: 2005
Book DescriptionThe new Glencoe Marketing Series: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials .