Обложка книги International Cultural Tourism : management, implications and cases

International Cultural Tourism : management, implications and cases

ISBN: 075066312X;
Издательство: Butterworth-Heinemann

Book Description International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global culturaltourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the...

Похожие книги:

State of the Art of Research in International Marketing Conference
Book DescriptionPresenting the challenges and opportuni…
Although it is one which has inspired fierce decade in …
Воспроизведено в оригинальной авторской орфографии (изд

Jesse Russell,Ronald Cohn
Secular Jewish culture embraces several related phenome…
This book covers the gamut of topics related to gender …
The Oscar Niemeyer International Cultural Centre (Spani…

Jesse Russell
The culture of Belfast, much like the city, is a microc…
Book DescriptionThis book assesses how various institut…