Mastering E-Business (Palgrave Master Series)
Jonathan Groucutt, Paul GriseriISBN: 0333968328; 9780333968321;
Mastering e-Business is an introduction to the key concepts and challenges of the internet and electronic business. It explores the fresh and dynamic set of resources that e-business can provide, developing the reader's ability to identify new and viable options for services using the Internet. This book focuses on the management issues relating to the subject and demystifies the e-revolution to clearly state the changing nature of the relationship between traditional business enterprises ande-business. Mastering e-Business looks beyond the bursting dot.com bubble and considers the long-term use of the Internet within our daily business and customer-focused lives.