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ISBN: 1403911282Издательство: Palgrave Macmillan
Год издания: 2003
Book Description Japanese retailing has long been regarded as traditional or even backwards when in reality it has constantly demonstrated its innovation and dynamism. This book highlights these developments by looking at: innovations and underlyingdriving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behavior; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.