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ISBN: 1587622378Издательство: Aspatore Books
Год издания: 2003
Book DescriptionInside the Minds: The Art of Retail is the most authoritative book ever written on the ins and outs of retailing - through all channels. Featuring Chairmen, Presidents and CEOs representing some of the world's leading retailers, this bookprovides a broad, yet comprehensive overview of all aspects of the industry and the keys to conceptualizing, differentiating and delivering a successful and profitable product. From the history of on-line retail to the steps involved in building a name analogous to convenience, authors pull readers through all methods for efficiently reaching the consumer and expertly delivering product to market. From revamping a brand, to the particulars around excellent customer service, as well as finding and retaining the best employees, authors articulate the finer points around retail now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the...