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The Retailing Book: Principles and Applications

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ISBN: 0273655485
Издательство: Pearson Education
Год издания: 2003
Book DescriptionThis is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this textoffers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.
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