Mail Order Retailing In Britain: A Business And Social History
Richard CoopeyISBN: 0198296509;
Book DescriptionSince its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogs held by agents, ordinary people in families, neighborhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on credit worthiness. In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They show how British general mail order industry firmssuch as Kay and Co., Empire Stores, Littlewoods, and Grattan grew from a range of businesses as diverse as watch sales or football pools. A range of business innovations and strategies were developed throughout the twentieth century,...
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