Обложка книги Managing Business In A Multi-channel World: Success Factors For E-business

Managing Business In A Multi-channel World: Success Factors For E-business

ISBN: 1591406293;
Издательство: Idea Group Publishing

Book DescriptionManaging Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

Похожие книги:

When it comes to project management, success lies in th…
Knowledge management (KM) is the identification and ana…
The present volume is an effort to communicate some imp…
Agent-based modeling and simulation (ABMS), a way to si…
Establishing a Funds Management Business in Australia i…

Linda K. Trevino
Managing Business Ethics

Colin Armistead
Managing Business Processes

Linda K. Trevino
Managing Business Ethics
Managing Business Relationships
Managing Business Relationships
Managing Business Improvement and Quality
'The Channel Advantage' deals with one topic, and deals…