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Ivan Cury

TV Commercials: How to Make Them : or, How Big is the Boat?

Книгу можно купить в интернет-магазинах:

· OZON.ru 5796р. [Проверить наличие]
ISBN: 0240805925
Издательство: Focal Press
Год издания: 2004
Страниц: 256
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. * Learn to make more effective commercials on any budget * A comprehensive guide to production techniques for making commercials * Explains dynamics between client, agency, and producer
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