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ISBN: 0814736521Издательство: New York University Press
Год издания: 2004
Book DescriptionNickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astounding pace. Why are Nickelodeon shows so popular? How are they developed and marketed? And where do they fit in the economic picture of the children's media industry? Nickelodeon Nation , the first major study of the only TV channel just for children, investigates these questions. Intended for a wide range of readers and illustrated thorughout, the essays in Nickelodeon Nation are grouped into four sections: economics and marketing; the production process; programs and politics; and viewers. The contributors?who include a former employee in Nick's animation department, an investigative journalist, a developmental pyschologist who helped develop Blue's Clues , and television and cultural studies scholors?show how Nickelodeon succeeds, in large part, by simultaneously satisfying both children and adults. For kids, Nick...