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ISBN: 0595328245Издательство: iUniverse, Inc.
Год издания: 2004
Book Description You Talkin To Me? Thoughts & Observations on Marketing & Promotions is author Marc Apple's first book showcasing his true-life experiences as a marketing and promotions executive; from running a magazine, to working in the radio and record industries. Told through a lighthearted approach, Apple reveals tricks of the trade and explanations on how an unknown product can become an overnight sensation, literally overnight. The stories that make up You Talkin To Me? Thoughts &Observations on Marketing & Promotions are filled with valuable insight and a healthy dose of humor covering these topics and much more: What makes a product stand out on crowded retail shelves? Is it a fad or trend? How to ride the wave out? What can you do to make sure customer service is job #1? How to give the people what they want and sometimes what they don't want. Is human interaction real anymore? ...