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Philipp Gerbert, Alex Birch

Digital Storm: Fresh Business Strategies from the Electronic Marketplace

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ISBN: 1841121681, 9781841121680
Издательство: Capstone
"No company doing business in the 21st century can escape the digital storm. You can be ill-prepared or well-prepared. I'd rather you be well-prepared. Absorbing the lessons of the current book will be a regarding investment of your time." Hasso Plattner, CEO and Co-Founder, SAP "As the dust settles on the Internet boom, we can all benefit by taking a close look at what we learned. Companies like Enron were able to revolutionize their businesses and are even more excited about the future. Whether you're building on your own success, preparing to get back in the game or just starting out, Philipp Gerbert and his colleagues have put a great collection of research and insights at your fingertips." Jeff Skilling, CEO, Enron Corporation "While Internet valuations have faded, the importance of managing an e-business is actually increasing rapidly. Digital Storm provides unique insights into what has been learned in the electronic marketplace and how to address future...
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