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ISBN: 0875847870, 9780875847870Издательство: Harvard Business School Press
How did Microsoft decide which technologies to use when it created Windows 95? According to this groundbreaking new book, technology integration--the process of choosing among a rich palette of technologies in order to make a product work seamlessly and reliably--is a critical element in launching successful new products. The result of a six-year study of more than fifty companies--including major players like Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba--inthe software and computer industries, this book vividly illustrates the scope and complexity of high-tech new product development and the challenges of translating the knowledge generated by research into real--and competitive--products. It takes readers through the process of technology integration at the managerial and strategic levels; reveals the significant evolution in the structure of research and development in the modern corporation; and uncovers some striking ...