Обложка книги Cross-Functional Innovation Management : Perspectives From Different Disciplines

Cross-Functional Innovation Management : Perspectives From Different Disciplines

ISBN: 3409126279;
Издательство: GWV-Vieweg
Страниц: 532

Book DescriptionRenowned authors discuss comprehensively diverse aspects of Technology and Innovation Management, ranging from Research & Development to Strategic Marketing, as well as implementation of Innovation Marketing and Organisation of InnovationProcesses.