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ISBN: 0670899801Издательство: Penguin Putnam
The 1990s was one of the most dynamic eras in American business history. Technology was advancing at such a rapid pace, with such widespread growth, and with such giddy enthusiasm from investors, that it seemed too good to last. It was. Media insider John Motavalli gives a vivid account from the front lines of the compelling drama that developed in the media industry during this time, as old-world, advertising-driven companies thought they'd found a new world to dominate. But it led to some rather colossal failures. Time Warner's FSN was a multibillion-dollar interactive cable disaster and its sequel, the Web-based Pathfinder, was even more embarrasing. Disney, Rupert Murdoch's News Corp, and the New York Times Company also stumbled. These examples are just the tip of the iceberg: this struggle is one of the great business follies of our time and continued until January 2000, when AOL swallowed up Time Warner, a first-of-its-kind marriage of new and old. Fast paced...