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Geoff Lancaster, Paul Reynolds

Marketing : Second Edition

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ISBN: 0333987896
Издательство: Palgrave Macmillan
Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.