Livable Modernism : Interior Decorating and Design During the Great Depression
Kristina WilsonISBN: 0300104758;
Book DescriptionDuring the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class—not elite—consumers. In this remarkable book, Kristina Wilson coins the term “livable modernism” to describe this school of design. Livable modernism combined International Style functional efficiency and sophistication with a respect for consumers’ desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, Livable Modernism also features an extensive array of vintage advertisements from such popular magazines as House Beautiful and Ladies’ Home Journal. ...