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Donald E. Parente

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Обложка книги Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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ISBN: 0-324-32271-2
Издательство: South-Western, Thomson
Страниц: 422
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.