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Terry G. Vavra

Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs

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· OZON.ru 1226р. [Проверить наличие]
ISBN: 0873894057
Издательство: ASQ Quality Press
Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies