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ISBN: 0-7879-6502-2, 9780787965020Издательство: Jossey-Bass
Год издания: 2004
Each year corporations spend millions on cause-related marketing and event sponsorships, yet nonprofits often lack the information they need to approach a potential sponsor and negotiate a mutually beneficial relationship. "Made Possible By" is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increase visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. "Made Possible By" gives you the information and tools you need to: - Get organizational buy-in. - Approach potential partners. - Prepare a winning proposal. - Negotiate contracts. - Report results. - Build long-term equity. - Evaluate the success of the relationship. "Made Possible By" is a handy reference you will want to keep...
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