The Dream Job: Sports Publicity, Promotion and Marketing
Melvin HelitzerISBN: 0-9630387-2-9;
This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
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