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Michael Hopkins

The Planetary Bargain: Corporate Social Responsibility Matters

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ISBN: 1853839787
Издательство: Earthscan Publications
This book reviews corporate social responsibility (CSR) work and suggests a cooperative CSR strategy which creates prosperity for both corporations and the people they serve. It addresses these issues by arguing that it is good for business and essentialfor future prosperity and stability. It presents the case for a worldwide agreement, or "planetary bargain", between private and public sectors and discusses the implications of such an idea. The book also contains case studies of international companieswho have adopted socially responsible programs and analyzes research in this area of the past two decades.