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Edited by Michael B. Goodman

Corporate Communication: Theory and Practice

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ISBN: 0-7914-2056-6
Издательство: State University of New York Press
Год издания: 1994
Страниц: 432
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as