Обложка книги The Market Segmentation Workbook: Target Marketing for Marketing Managers

The Market Segmentation Workbook: Target Marketing for Marketing Managers

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ISBN: 0415118921;
Издательство: International Thomson Business Press
Страниц: 240

This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.