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Don E. Schultz, William A. Robinson, Lisa A. Petrison

Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them

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ISBN: 0-8442-3355-2
Издательство: NTC Business Books
Год издания: 1998
Страниц: 240
"This book should be in every business and agency library. One of the most effective elementary texts in the business, it serves as an introduction for newcomers, a refresher for seasoned pros, and an invaluable supplement for every marketer who