Нравится LibRing?
Расскажи друзьям:
Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Обложка книги Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Книгу можно купить в интернет-магазинах:

· OZON.ru 563р. [Проверить наличие]
ISBN: 0471242098
Издательство: Wiley
Год издания: 1999
Страниц: 304
"Eating the Big Fish is on fire with ideas.

Best in the marketplace." — Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather

"In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea,