Обложка книги Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

ISBN: 0471242098;
Издательство: Wiley
Страниц: 304

"Eating the Big Fish is on fire with ideas.<P>Best in the marketplace." &mdash; Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather<P>"In 1986, the Levi's&#174; Dockers&#174; brand challenged the biggest fish in the men's apparel sea,