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ISBN: 0-7382-0154-5Издательство: Perseus Books Group
Год издания: 1999
"In The Trillion-Dollar Enterprise Cyrus Freidheim proposes a blueprint for the global expansion of enterprises by alliances. Almost every day now we see such alliances being formed, with high hopes and mixed results, Freidheim analyzes, with practical examples, both requirements for success and possible outcomes. Important input for anyone creating, involved in, or just affected by such alliances - and that will soon be almost everybody." Mark Moody-Stuart, Group Managing Director, Royal Dutch Shell Group "By establishing that global alliances will dominate tomorrow's corporate world, and by providing a roadmap for creating these alliances, Cyrus Freidheim's book Drovides a fascinatingly fresh insight into the science of management." Ratan N. Tata, Chairman, Tata Industries Limited Beyond the multinational corporation - even beyond the mega-corporation built from aggressive mergers and...