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Auditing Markets, Products, and Marketing Plans

Обложка книги Auditing Markets, Products, and Marketing Plans

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ISBN: 0658001337, 9780658001338
Издательство: McGraw-Hill; 1 edition
Год издания: 2000
Страниц: 240

From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective