Apparel Merchandising: The Line Starts Here
Jeremy A. Rosenau, David L. WilsonISBN: 1563671980;
Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosernau and Wilson draw on their extensive backgrounds in the industry as senior and chief executives covering men's, women's, and children's wear, both domestic and international markets. This practical industry expertise and access to industry resources combined with their experience in higher education, give them a unique perspective to create a stimulating textbook, unlike any currently available.
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