Обложка книги The Oxford Textbook of Marketing

The Oxford Textbook of Marketing

ISBN: 0198775768; 978-0-19877-576-8;
Издательство: Oxford University Press, USA
Страниц: 680

This textbook brings together the expertise of 26 leading academics to provide an authoritative and comprehensive overview of the theory and practice of marketing. Its detailed, up-to-date account of the discipline is enhanced by substantial learning