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ISBN: 0970782500Издательство: Armarium Press
Год издания: 2001
From bookstores to stereo shops, independent retailers have been struggling to stay alive in the shadow of the superstore giants. In this new book from The Armarium Press, international speaker and sales trainer Eddy Kay shows small business owners how to turn the challenges presented by superstores into unprecedented opportunities for success. Written for store owners and top managers, Thriving in the Shadow of Giants opens with a brief romp through retail history to remind readers that evolution isa fact of life in business. Kay then walks his readers through a refresher course in ?acting like a specialist? ? addressing topics from developing ?personal trade? with customers to providing service that results in customer satisfaction. Each chapter concludes with a ?Specialist Spotlight.? These profiles feature successful specialists who have learned to turn the superstores? strengths to their own advantage and to exploit market niches...