Research Methods for Managers
John Gill, Phil JohnsonISBN: 0761940022;
The new and updated edition of this best selling introductory text helps management students with the methods they need when undertaking their project work, be it at first degree, diploma, MBA or Doctorate level. The authors address key philosophical matters that are fundamental to any real understanding of the methodological approaches to management research. They challenge the advocacy of some methods over others, pointing out the advantages and disadvantages of different methods according to the kinds of data they afford. The new edition remains very practical, with examples and exercises drawn from business and management. The text incorporates feedback from a range of researchers, educators and students, with new examples of management research in practice, updated to introduce new ideas, technologies and references. Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm...
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