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ISBN: 0749438657Издательство: Kogan Page
Год издания: 2002
* Standard text dealing with market research techniques * For all levels of expertise: from students to experienced practitioners * Paper reissue of a successful book A short-cut to experience and knowledge on all key techniques with contributions from the industry's leading market research practitioners. The "International Handbook of Market Research Techniques" is a major text for all levels of marketing professionals and market researchers. It presents market research techniques that have been developed and polished for over four decades. The aim of this handbook is to provide you with a short-cut to experience and knowledge on all key techniques by presenting contributions that have been written by the industry's leading market research practitioners. This second edition of the comprehensive guide has a highly practical approach. It covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis,...