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George E Belch

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

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ISBN: 0072866144
Издательство: McGraw-Hill/Irwin
Год издания: 2003
Book DescriptionAdvertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since