Обложка книги Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

ISBN: 0072866144;
Издательство: McGraw-Hill/Irwin

Book DescriptionAdvertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since