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ISBN: 0-521-83612-3Издательство: Cambridge University Press
Год издания: 2004
The entertainment industry is one of the largest sectors of the United States economy and fast becoming one of the most prominent globally. In this fully revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, television, and cable programming, music, broadcasting, casino wagering and gambling, sports, publishing, performing arts, theme parks, and toys. He has also added a new section pertaining to recent theoretical work explaining box office performance. He offers new material that links the concept of cultural capital to the organizational aspects shared by all creative industries, expands the coverage of deal elements in the music industry, and provides additions to the sports economics chapter. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the U.S. and overseas. Investors, business executives, accountants, lawyers, arts administrators,...