Marketing for Architects and Designers
Harold Linton, Laura Clary, Steven RostISBN: 0393731006; 9780393731002;
A treasury of ideas for well-designed promotional materials to help architectural firms market their services. Large and small architecture firms alike will appreciate this survey of the broad array of marketing materials that can help design professionals increase business. The well-designed print and electronic materials shown here?brochures, books, slide shows, Web sites, and multimedia presentations?will serve as models and inspiration for enhancing their publications. 200 color and black-and-white illustrations.